51 Free Content Marketing Tools Dogeared Digital Recommended in 2023
In 2023, Dogeared Digital has been your trusty companion in the constantly evolving world of digital marketing. This year has seen a lot of changes, with new innovations in the field popping up every single day. We’ve kept our finger on the pulse of all the best free tools that help you reach your full […]
How to Use Content Mapping to Overcome Conversion Speedbumps
It can be disheartening to launch content promoting a new offering, only to find sign-ups trickling in but sales staying stagnant. Where is it going wrong? Well, this sales-crushing disconnect can typically be chalked up to ineffectively leading prospects across the entire buying journey. While awareness-building content grasps attention, it neglects specifics needed for consideration […]
The Fab Four of Email Marketing + 5 Tools to do it Right
Email marketing remains a powerful tool in a marketer’s arsenal, yielding an impressive average return of $36 for every $1 spent. Its effectiveness extends beyond sheer ROI, offering a versatile platform to reach and engage audiences meaningfully. From targeted campaigns to personalized newsletters, email marketing adapts to a range of strategies, solidifying its role as […]
Get Your Kit Together: The Ultimate Guide to Creating Your Content Style Guidelines
Think of your aspirational brand account. Are they funny like Wendy’s? Daring like Liquid Death? Sleek like Rolls Royce? Whoever they are, you can probably recognize their tone from a mile away. So what if one day you found a Rolls Royce post littered with emojis and internet slang? Or suddenly Wendy’s is posting nothing […]
13 Content marketing stats to get your wheels spinning
With the ever-growing market accessible online, B2B buyers are overwhelmed with choice. Standing out takes more than product specs and pricing sheets. B2B marketers can’t expect to stand out from the competition and engage their target audience with cookie-cutter content. Modern B2B consumers expect tailored, industry-specific content that speaks directly to their pain points. But […]
How Buc-ee’s Went From a Gas Station to a Cult Brand
If you’ve ever driven through Texas, you’ve likely encountered the phenomenon that is Buc-ee’s. What started as a humble gas station has evolved into a brand with a fan following that rivals some celebrities. But how did Buc-ee’s make this incredible transformation from a simple pit stop into a destination with a cult following? For […]
Your Comprehensive Guide to Creating a Sustainable and Repeatable Content Creation Workflow + 30 Tools do it Right
In today’s world, content creation is the cornerstone of a successful marketing strategy. However, creating quality content consistently can be a daunting task without a well-defined workflow. It necessitates the synchronization of creativity, strategy, and execution. In this comprehensive guide, we will explore the key elements of a sustainable content creation workflow, providing you with […]
Free Resources to Inspire Creativity in Digital and Content Marketing
Imitation is the sincerest form of flattery, right? While the best digital and content marketers don’t steal ideas from others, they keep their pulse on trends, best practices, and industry standards and adeptly apply them to their marketing initiatives. It’s important for anyone in the industry to maintain an awareness of what’s in and what’s […]
Tie Your Content Marketing to Business Objectives with This Looker Studio Template
This Looker Studio template is designed to help marketers and businesses visualize the full-funnel impact of their content marketing initiatives. By looking at awareness, consideration, and conversion metrics in tandem, businesses can gauge how growth in metrics such as readership and time spent with content directly funnel into sales.
5 steps to measure the true value of social media analytics
Learn to leverage your social media analytics to quantify, strategize and optimize your brand.