FULL FUNNEL CONTENT MARKETING
Tether content marketing
to your bottom line
Tether content marketing to your bottom line
Content Marketing is a Buzzword
Content marketing is a critical part of today’s marketing mix. Organizations know it’s important, yet they don’t know how to implement it. The result is either an influx of erratic content or inconsistent output during ebbs in business.
Best case scenario? You end up with a lot of content that doesn’t do anything for your business. Worst case? You confuse your audience and hurt your brand with content that inaccurately represents who you are and the caliber of your business.
Close the Content Marketing Gap
It’s time to close the content marketing gap with a content marketing process that is:
Conversion rates are 6X higher for organizations doing content marketing right. Dogeared Digital’s Full Funnel Content Marketing Solution is custom built to close the gap between content marketing and bottom line business goals. Tie your content marketing initiatives directly to revenue while creating meaningful content that drives the right people to your digital properties.
How We Do It
Our content marketing framework breaks down silos between critical disciplines, resulting in a content marketing process that is as powerful as it is repeatable.
Create your content marketing strategy rooted in solving customer problems at every phase of the customer journey.
Your full-funnel content marketing dashboard will illuminate how your content is contributing to brand awareness and revenue goals alike.
Create and publish top quality content across every major marketing channel.
Always-on A/B testing and data analysis allows you to double down on what’s working and pivot from what isn’t.
Dogeared Digital’s Full Funnel Content Marketing Solution is not a linear process. It’s is a dynamic framework that we will update and improve as we learn.
Determining Channels and Content Formats
Content is everything a brand puts out into the world about itself. Channels are a vessel to get the right content in front of the right people at the right time. We don’t just create great content for brands, we work hand-in-hand with our brand partners to determine the best formats and channels to deliver the greatest impact.
How We Work
We pride ourselves in our flexible approach to working with clients. We create custom proposals for every client, based on their budget and goals. We can implement our content marketing framework soup-to-nuts, or plug in where your team needs us most.
Collaboration is at our core. Have a fantastic in-house social media manager or content creator? Great! We will work with them to bring your content strategy to life every day. Have a content strategy you just haven’t been able to implement? We’ll work with all of the key stakeholders to build an affordable and sustainable process to ensure you’re creating great, timely content and that it gets in front of the right people on the channels where they make decisions.
Let's Get Started
Drop us a line. We’ll be in touch soon.