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2023 Hashtag Best Practices Across All Major Channels
Hashtags continue to be a powerful way to expand your reach and get discovered on social media. But not all hashtags are created equal. Use the right hashtags in the right places, and you can drive meaningful engagement. Use irrelevant or excessive hashtags, and you risk turning off your audience. To help optimize your hashtag strategy in 2023, we’ve put together platform-specific best practices to follow. Read on to learn how to make the most
How Buc-ee’s Went From a Gas Station to a Cult Brand
If you’ve ever driven through Texas, you’ve likely encountered the phenomenon that is Buc-ee’s. What started as a humble gas station has evolved into a
What Are the Best Allocations for a $5,000, $25,000 or $50,000 Marketing Budget?
Marketing budgets come in all sizes, but impact stems from strategy over pure dollar amounts. How can companies optimize spending to drive results at any
7 Approaches to Brand Storytelling That Connect with Customers
Stories stick. When was the last time you left a networking event and could recite back bullet points from someone’s sales pitch? Probably never. But
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2023 Hashtag Best Practices Across All Major Channels
Hashtags continue to be a powerful way to expand your reach and get discovered on social media. But not all hashtags are created equal. Use
How Buc-ee’s Went From a Gas Station to a Cult Brand
If you’ve ever driven through Texas, you’ve likely encountered the phenomenon that is Buc-ee’s. What started as a humble gas station has evolved into a
What Are the Best Allocations for a $5,000, $25,000 or $50,000 Marketing Budget?
Marketing budgets come in all sizes, but impact stems from strategy over pure dollar amounts. How can companies optimize spending to drive results at any
7 Approaches to Brand Storytelling That Connect with Customers
Stories stick. When was the last time you left a networking event and could recite back bullet points from someone’s sales pitch? Probably never. But
Creating Video Marketing Content on a Budget: Tips and Tricks for Business Owners and Marketing Managers
With the rise of platforms like TikTok and Instagram Reels, video marketing is crucial for any business wanting to make a mark. However, not every
Unlocking Revenue: The Dual Power of Content Marketing for Short and Long-Term Gains
Today, every brand is vying for consumer attention. Savvy marketing managers and business owners recognize the indispensable role of content marketing in standing out from
How Content Marketers Can Apply McKinsey’s 7S Framework to Craft Powerful Content Marketing Strategies
As marketers, we’re constantly pressured to do more with less. Our strategies need to be effective, our content needs to convert, and our marketing funnels
Your Comprehensive Guide to Creating a Sustainable and Repeatable Content Creation Workflow + 30 Tools do it Right
In today’s world, content creation is the cornerstone of a successful marketing strategy. However, creating quality content consistently can be a daunting task without a
4 More Strategies to Unleash Your Inner Marketing Campaign Creative
Creativity and careful planning may sound like contradictions. But the reality is, they often lean on each other to cultivate the best brand stories. Last
4 Strategies to Concept and Execute Groundbreaking Marketing Campaigns
One of the most common misconceptions surrounding great marketing campaigns is that they started with a “good idea.” Cue an executive shooting up in bed
Free Resources to Inspire Creativity in Digital and Content Marketing
Imitation is the sincerest form of flattery, right? While the best digital and content marketers don’t steal ideas from others, they keep their pulse on
Tie Your Content Marketing to Business Objectives with This Looker Studio Template
This Looker Studio template is designed to help marketers and businesses visualize the full-funnel impact of their content marketing initiatives. By looking at awareness, consideration, and conversion metrics in tandem, businesses can gauge how growth in metrics such as readership and time spent with content directly funnel into sales.
How to use automation to keep an eye on the competition
When you were young, your mom may have asked you if you’d jump off a bridge if everyone else were doing it (mine did). In
How to use Reddit to market your business in 2023
Reddit is a powerful platform with over 330 million monthly active users exchanging advice, resources, entertainment, and other types of information. And while it may
Strategy vs. tactics: What’s the difference?
Have you ever gone to the grocery store without a grocery list, then tried to make your meals for the week with a random assortment
5 steps to measure the true value of social media analytics
Learn to leverage your social media analytics to quantify, strategize and optimize your brand.
How to perform free market research to grow your business
Your audience is already telling you what they want. Are you prepared to listen?
24 Free Digital Marketing Tools to Help Your Business Weather the COVID-19 Downturn
We’ve aggregated 24 free digital marketing and social media tools that will help business owners and marketers stay connected with their communities during this time at home, and through the adaptations that will accompany reopening.
How to Create Your Digital Marketing Strategy
Comprehensive how-to guide for building your social media and digital marketing strategy using Dogeared Digital’s free Digital Marketing Channel Strategy template.