DOGEARED DIGITAL BLOG
From Minutes to Months: Your Guide to Crafting an Unbeatable In-House Strategy
For everything from restaurant portions to concert venues to business strategy, there’s a common misconception that bigger is always better. We’re told to think big, plan big, execute big. But accomplishing grandiose plans doesn’t typically happen all at once. Rather, it starts with small, consistent actions. Let us formally introduce you to micro-strategic planning. This clockwork approach takes your big-picture strategy and breaks it down into bite-sized, actionable pieces. From 15-minute daily check-ins to full-day
Marketing Mythbusters: 6 Overrated Content Marketing Tips You Should Reconsider
Sometimes, cliches are cliches for a reason. The so-called “golden rules” of content marketing are no exception. These nuggets of wisdom can be a helpful
Enhancing Your Writing with AI: A Guide to Harnessing Its Power Without Sacrificing Your Authenticity
As AI becomes increasingly sophisticated and prevalent in the creative world, it’s hardly surprising that many writers and marketing professionals are grappling with the ethical
How To Build an Impactful Content Dashboard With Google Looker: A Step-by-Step Guide [Free Template]
With so many nuances to content, from distribution to format to the buyer’s journey, you must take a drill-down approach to your analytics. Assess performance
All Posts
From Minutes to Months: Your Guide to Crafting an Unbeatable In-House Strategy
For everything from restaurant portions to concert venues to business strategy, there’s a common misconception that bigger is always better. We’re told to think big,
Marketing Mythbusters: 6 Overrated Content Marketing Tips You Should Reconsider
Sometimes, cliches are cliches for a reason. The so-called “golden rules” of content marketing are no exception. These nuggets of wisdom can be a helpful
Enhancing Your Writing with AI: A Guide to Harnessing Its Power Without Sacrificing Your Authenticity
As AI becomes increasingly sophisticated and prevalent in the creative world, it’s hardly surprising that many writers and marketing professionals are grappling with the ethical
How To Build an Impactful Content Dashboard With Google Looker: A Step-by-Step Guide [Free Template]
With so many nuances to content, from distribution to format to the buyer’s journey, you must take a drill-down approach to your analytics. Assess performance
Catalytic Conversions: Using Content to Guide Customer Decision Making
Table of Contents: Think back to the last thing you bought. I’m not talking about an iced coffee or a bottle of nail polish that
Boost Your Blog’s Readership with On-Page Optimizations
You’ve just hit “publish” on your latest blog post, after putting in lots of precious time crafting a masterpiece. It’s got everything – a catchy
From Follower to Friend: How to Build Genuine Connections with Your Audience
You hear the term “relationship building” thrown around a lot in marketing circles these days. But what does it actually mean in a tactical sense?
5 Free Content Marketing Tools You’re Not Using to Their Full Potential (But Should Be)
With round-the-clock demand for fresh, inventive content, marketers are left living life in the fast lane. Luckily for us, we live in a world where
Treat Culture Unwrapped: Sweet Ideas for Indulgent Content Marketing
You’re at the grocery store, checking all the standard “grown up” items off your list. Eggs? Check. Spinach? Check. Laundry detergent? Check. You’re nearing the
Quantity and Quality: How to Create High-Caliber Content at Scale
Consistently producing content that hits the mark is crucial for attracting the attention you need to meet your goals. But as your brand grows, it
The Golden Triangle: How to Win Over 3 Types of Content Audiences
When it comes to content marketing, the battle for attention is fierce. Every day, infinite pieces of content vie for the eyes and ears of
The 10 Commandments of Content: Crafting a Sacred Strategy
By now, we’ve all heard the saying “Content is King” a thousand times over. And at the end of the day, this beloved marketing mantra
Brief Encounters: Crafting Quality Content Briefs
You wouldn’t drive blindfolded, right? While less dangerous, creating content without any strategic direction can feel like driving without your eye sight. Not only can
Small but Mighty: The Power of a Great Tagline
“I would have written a shorter letter, but I did not have the time.” – Blaise Pascal The 17th century French philosopher knew the human
Beneath the Tip of of the Iceberg of a Super Bowl Commercial
When it comes to Super Bowl commercials, the ultra-visible video extravaganza is just a tiny portion of the massive strategic iceberg lurking below the surface.
Activate the Think-Feel-Do Framework to Create Content That Converts
We all know producing content is pivotal for lead generation, brand building, the whole shebang. But pumping out posts without strategy is sure to get
Decoding Marketing Machines: Navigating Content, Growth, and Product Strategies
From building awareness through content to optimizing conversion funnels to conveying product value, the marketing machine has many gears. While areas like content, growth and
The Content Marketer’s Guide to Hype-Driving Events
CES is in full swing, flooding Las Vegas with the latest and greatest in tech innovation. As product launches wow audiences under the bright lights,
24 Content Marketing Stats That Will Change the Way You Think About Content in 2024
We’ve officially kicked off 2024, and the content marketing world is abuzz with new technologies, tactics, and trends. Think you’ve got a handle on your
51 Free Content Marketing Tools Dogeared Digital Recommended in 2023
In 2023, Dogeared Digital has been your trusty companion in the constantly evolving world of digital marketing. This year has seen a lot of changes,
OKRs vs KPIs: When to Use Each to Drive Content Marketing Success
With companies producing more content than ever, you need to know what makes you stand out and brings you closer to your goals. While the
Evergreen Content: A Framework for Building Content that Lasts
Remember that old blog post still driving conversions? It’s no accident. While most content fades quickly, “evergreen” content continually attracts readers and leads for years
How to Use Content Mapping to Overcome Conversion Speedbumps
It can be disheartening to launch content promoting a new offering, only to find sign-ups trickling in but sales staying stagnant. Where is it going
The Fab Four of Email Marketing + 5 Tools to do it Right
Email marketing remains a powerful tool in a marketer’s arsenal, yielding an impressive average return of $36 for every $1 spent. Its effectiveness extends beyond