About Dogeared Digital
We saw a gap between the personalized touch of a small team and the expansive resources of a large agency. That’s where we come in. At Dogeared Digital, we create content that isn’t just creative but is backed by strategy and data. We provide the expertise of a full-service agency with the care and attention of a small team, bridging the divide to help your business grow—without breaking the bank.
At Dogeared Digital, we see the world as a place where honesty, efficiency, and genuine connection should drive every marketing decision. We believe that marketing should never feel out of reach or shrouded in buzzwords and bloated budgets. Too many businesses are stuck choosing between overpriced agencies or piecemeal solutions that fail to deliver.
We know from experience that streamlined, strategic approaches win every time, and we reject the idea that impactful marketing must be complicated or expensive. We focus on what matters—breaking down silos, creating holistic strategies, and delivering content that connects across every stage of the funnel.
Our guiding principle is simple: tell it like it is and move forward with purpose. We’re not interested in adding to the noise. We’re here to amplify the voices of businesses that deserve to be heard, and we do it with integrity, clarity, and a commitment to helping our clients succeed. We are the trusted partner who cuts through the clutter, always pushing for what’s best for our clients, because we know that when they win, we all win.
Kiera
In 2014, Kiera Wiatrak launched Dogeared Social to implement social media for small businesses. In 2020, she launched Dogeared Digital as a new and improved version, with a greater focus on strategic integration across all digital channels. Kiera has more than a decade of experience in digital marketing, working with some of the world’s most recognized brands including the U.S. Marine Corps, Orange Theory, the U.S. Virgin Islands, Shell, and Jiffy Lube, among others. She resides in Atlanta with her dog, Niles.
Sydney
Sydney Fagen is a content strategist and brand storyteller with over 15 years of experience transforming complex ideas into compelling narratives that drive results. Drawing on her journalism background, Sydney brings a unique editorial perspective to content strategy and production. Throughout her career at leading global advertising agencies, she has developed expertise across the full spectrum of content functions—from enterprise-level operations to consumer journey mapping and digital transformation. Sydney partners with purpose-driven brands across technology, financial services, hospitality, and government sectors, combining analytical thinking with authentic storytelling to create content strategies that fulfill both business objectives and audience needs.
Niles
Niles is a handsome border collie mix and the inspiration for both Dogeared Digital and Dogeared Social. His name is reminiscent of a curmudgeonly old British man. It suits him well. His favorite activities include begging for cheese, sleeping in, and sitting near Kiera (but keeping a polite distance) while she works.
