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Recent articles from Dogeared Digital
How to Use Content Mapping to Overcome Conversion Speedbumps
It can be disheartening to launch content promoting a new offering, only to find sign-ups trickling in but sales staying stagnant. Where is it going
The Fab Four of Email Marketing + 5 Tools to do it Right
Email marketing remains a powerful tool in a marketer’s arsenal, yielding an impressive average return of $36 for every $1 spent. Its effectiveness extends beyond
Climbing the Content Ladder: A Step-by-Step Guide to Developing a Messaging Hierarchy
Have you ever scrolled through a brand’s website or social media and noticed a disconnect? The blogs talk about one thing, the emails another, and
Get Your Kit Together: The Ultimate Guide to Creating Your Content Style Guidelines
Think of your aspirational brand account. Are they funny like Wendy’s? Daring like Liquid Death? Sleek like Rolls Royce? Whoever they are, you can probably
How to capitalize on cultural moments in your content marketing
Halloween is my all time favorite holiday. Frankly, I love everything about it. I love the festivities. I love the eye candy of colors and
13 Content marketing stats to get your wheels spinning
With the ever-growing market accessible online, B2B buyers are overwhelmed with choice. Standing out takes more than product specs and pricing sheets. B2B marketers can’t