24 Content Marketing Stats That Will Change the Way You Think About Content in 2024

We’ve officially kicked off 2024, and the content marketing world is abuzz with new technologies, tactics, and trends. Think you’ve got a handle on your content strategy? These 24 eye-opening stats will challenge your assumptions and inspire your next big move. We’re not just talking about numbers here; these trends have meaningful, tangible impacts on […]

Evergreen Content: A Framework for Building Content that Lasts

Remember that old blog post still driving conversions? It’s no accident. While most content fades quickly, “evergreen” content continually attracts readers and leads for years thanks to its lasting value. The secret to content that stands the test of time isn’t luck or magic – it’s strategy that, when implemented properly, pays dividends. In this […]

How to Use Content Mapping to Overcome Conversion Speedbumps

It can be disheartening to launch content promoting a new offering, only to find sign-ups trickling in but sales staying stagnant. Where is it going wrong? Well, this sales-crushing disconnect can typically be chalked up to ineffectively leading prospects across the entire buying journey. While awareness-building content grasps attention, it neglects specifics needed for consideration […]

Get Your Kit Together: The Ultimate Guide to Creating Your Content Style Guidelines

Think of your aspirational brand account. Are they funny like Wendy’s? Daring like Liquid Death? Sleek like Rolls Royce? Whoever they are, you can probably recognize their tone from a mile away. So what if one day you found a Rolls Royce post littered with emojis and internet slang? Or suddenly Wendy’s is posting nothing […]

How to capitalize on cultural moments in your content marketing

Halloween is my all time favorite holiday. Frankly, I love everything about it. I love the festivities. I love the eye candy of colors and costumes. I love cheering on everyone’s creativity. I love the spookiness of it. I love bringing the darker things in life to light and celebrating them. I also love integrating […]

13 Content marketing stats to get your wheels spinning

With the ever-growing market accessible online, B2B buyers are overwhelmed with choice. Standing out takes more than product specs and pricing sheets. B2B marketers can’t expect to stand out from the competition and engage their target audience with cookie-cutter content. Modern B2B consumers expect tailored, industry-specific content that speaks directly to their pain points. But […]

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