Marketing Mythbusters: 6 Overrated Content Marketing Tips You Should Reconsider
Sometimes, cliches are cliches for a reason. The so-called “golden rules” of content marketing are no exception. These nuggets of wisdom can be a helpful toolkit for budding content marketers, like a Swiss Army knife with just the essentials. But just as you wouldn’t use a corkscrew to hammer a nail, not every piece of […]
Enhancing Your Writing with AI: A Guide to Harnessing Its Power Without Sacrificing Your Authenticity
As AI becomes increasingly sophisticated and prevalent in the creative world, it’s hardly surprising that many writers and marketing professionals are grappling with the ethical implications of bringing this very non-human technology into their very human work. From concerns about plagiarism and the spread of false information to fears about the loss of the human […]
How To Build an Impactful Content Dashboard With Google Looker: A Step-by-Step Guide [Free Template]
With so many nuances to content, from distribution to format to the buyer’s journey, you must take a drill-down approach to your analytics. Assess performance from a bird’s eye view and then break it into multiple perspectives. This process allows you to truly grasp the components of content and distribution that contribute to your overarching […]
Catalytic Conversions: Using Content to Guide Customer Decision Making
Table of Contents: Think back to the last thing you bought. I’m not talking about an iced coffee or a bottle of nail polish that caught your eye at the drugstore. I’m talking about a bigger ticket item, one that called for research, mulling over, and maybe even an “I’ll sleep on it”. For me, […]
From Follower to Friend: How to Build Genuine Connections with Your Audience
You hear the term “relationship building” thrown around a lot in marketing circles these days. But what does it actually mean in a tactical sense? It’s not like you’re going to take all your Instagram followers out to dinner or invite your blog readers over for wine and gossip. The truth is, when you reach […]
Quantity and Quality: How to Create High-Caliber Content at Scale
Consistently producing content that hits the mark is crucial for attracting the attention you need to meet your goals. But as your brand grows, it can be challenging to increase your content output while maintaining the same level of quality. This is where mastering the art of content at scale comes into play. When done […]
The Golden Triangle: How to Win Over 3 Types of Content Audiences
When it comes to content marketing, the battle for attention is fierce. Every day, infinite pieces of content vie for the eyes and ears of your target audience, each one promising to solve their problems, answer their questions, or simply entertain them. In this crowded room, it’s not enough to merely create content – you […]
The 10 Commandments of Content: Crafting a Sacred Strategy
By now, we’ve all heard the saying “Content is King” a thousand times over. And at the end of the day, this beloved marketing mantra is true. Content is the way we connect with our audience, build trust, and establish our brand as an authority in our industry. But creating content for the sake of […]
Brief Encounters: Crafting Quality Content Briefs
You wouldn’t drive blindfolded, right? While less dangerous, creating content without any strategic direction can feel like driving without your eye sight. Not only can it be frustrating from the get-go, but directionless content creation can seriously impede effectiveness by straying from intended outcomes and goals – a fate especially likely if you don’t know […]
24 Content Marketing Stats That Will Change the Way You Think About Content in 2024
We’ve officially kicked off 2024, and the content marketing world is abuzz with new technologies, tactics, and trends. Think you’ve got a handle on your content strategy? These 24 eye-opening stats will challenge your assumptions and inspire your next big move. We’re not just talking about numbers here; these trends have meaningful, tangible impacts on […]