2023 Hashtag Best Practices Across All Major Channels
Hashtags continue to be a powerful way to expand your reach and get discovered on social media. But not all hashtags are created equal. Use the right hashtags in the right places, and you can drive meaningful engagement. Use irrelevant or excessive hashtags, and you risk turning off your audience. To help optimize your hashtag […]
What Are the Best Allocations for a $5,000, $25,000 or $50,000 Marketing Budget?
Marketing budgets come in all sizes, but impact stems from strategy over pure dollar amounts. How can companies optimize spending to drive results at any level? Here we explore how B2B and B2C organizations may strategically allocate budgets to maximize return. Before we jump in, it’s important to keep in mind that marketing strategies perform […]
7 Approaches to Brand Storytelling That Connect with Customers
Stories stick. When was the last time you left a networking event and could recite back bullet points from someone’s sales pitch? Probably never. But you’ve definitely recounted a gripping story you heard, whether it was last week’s episode of that heartstopping drama or your friend’s insane tale from her trip abroad. Stories create impressions. […]
Creating Video Marketing Content on a Budget: Tips and Tricks for Business Owners and Marketing Managers
With the rise of platforms like TikTok and Instagram Reels, video marketing is crucial for any business wanting to make a mark. However, not every company has a blockbuster budget for video production. Fear not! You can produce compelling video content without breaking the bank. This blog post will guide you through practical tips on […]
Unlocking Revenue: The Dual Power of Content Marketing for Short and Long-Term Gains
Today, every brand is vying for consumer attention. Savvy marketing managers and business owners recognize the indispensable role of content marketing in standing out from the pack. It’s not just about creating engaging blog posts, videos, or social media updates – it’s a strategic approach that can wield remarkable revenue-driving results both in the short […]
Free Resources to Inspire Creativity in Digital and Content Marketing
Imitation is the sincerest form of flattery, right? While the best digital and content marketers don’t steal ideas from others, they keep their pulse on trends, best practices, and industry standards and adeptly apply them to their marketing initiatives. It’s important for anyone in the industry to maintain an awareness of what’s in and what’s […]
Tie Your Content Marketing to Business Objectives with This Looker Studio Template
This Looker Studio template is designed to help marketers and businesses visualize the full-funnel impact of their content marketing initiatives. By looking at awareness, consideration, and conversion metrics in tandem, businesses can gauge how growth in metrics such as readership and time spent with content directly funnel into sales.
5 steps to measure the true value of social media analytics
Learn to leverage your social media analytics to quantify, strategize and optimize your brand.
How to Create Your Digital Marketing Strategy
Comprehensive how-to guide for building your social media and digital marketing strategy using Dogeared Digital’s free Digital Marketing Channel Strategy template.