When it comes to Super Bowl commercials, the ultra-visible video extravaganza is just a tiny portion of the massive strategic iceberg lurking below the surface. These marketing masterpieces depend on extensive planning and flawless execution that extends far beyond the 30-second spot itself. I discovered the nuts and bolts firsthand when I was a Senior […]
From building awareness through content to optimizing conversion funnels to conveying product value, the marketing machine has many gears. While areas like content, growth and product marketing overlap, misunderstanding core distinctions between them can duplicate efforts or create gaps that stand in the way of real results. This guide will walk you through the unique […]
Email marketing remains a powerful tool in a marketer’s arsenal, yielding an impressive average return of $36 for every $1 spent. Its effectiveness extends beyond sheer ROI, offering a versatile platform to reach and engage audiences meaningfully. From targeted campaigns to personalized newsletters, email marketing adapts to a range of strategies, solidifying its role as […]
Hashtags continue to be a powerful way to expand your reach and get discovered on social media. But not all hashtags are created equal. Use the right hashtags in the right places, and you can drive meaningful engagement. Use irrelevant or excessive hashtags, and you risk turning off your audience. To help optimize your hashtag […]
Marketing budgets come in all sizes, but impact stems from strategy over pure dollar amounts. How can companies optimize spending to drive results at any level? Here we explore how B2B and B2C organizations may strategically allocate budgets to maximize return. Before we jump in, it’s important to keep in mind that marketing strategies perform […]
Imitation is the sincerest form of flattery, right? While the best digital and content marketers don’t steal ideas from others, they keep their pulse on trends, best practices, and industry standards and adeptly apply them to their marketing initiatives. It’s important for anyone in the industry to maintain an awareness of what’s in and what’s […]
Reddit is a powerful platform with over 330 million monthly active users exchanging advice, resources, entertainment, and other types of information. And while it may not be the first place you think of when it comes to marketing your business, it can actually be a great way to reach your target audience when used correctly. […]
Comprehensive how-to guide for building your social media and digital marketing strategy using Dogeared Digital’s free Digital Marketing Channel Strategy template.