Beneath the Tip of of the Iceberg of a Super Bowl Commercial

When it comes to Super Bowl commercials, the ultra-visible video extravaganza is just a tiny portion of the massive strategic iceberg lurking below the surface. These marketing masterpieces depend on extensive planning and flawless execution that extends far beyond the 30-second spot itself. I discovered the nuts and bolts firsthand when I was a Senior […]

Activate the Think-Feel-Do Framework to Create Content That Converts

We all know producing content is pivotal for lead generation, brand building, the whole shebang. But pumping out posts without strategy is sure to get you lackluster results. What if there was a proven framework that you could apply to content marketing to craft content that resonates with your audience and drives action? Well, say […]

Decoding Marketing Machines: Navigating Content, Growth, and Product Strategies

From building awareness through content to optimizing conversion funnels to conveying product value, the marketing machine has many gears. While areas like content, growth and product marketing overlap, misunderstanding core distinctions between them can duplicate efforts or create gaps that stand in the way of real results. This guide will walk you through the unique […]

The Content Marketer’s Guide to Hype-Driving Events

CES is in full swing, flooding Las Vegas with the latest and greatest in tech innovation. As product launches wow audiences under the bright lights, seasoned marketers know a successful showcase requires more than an eye-catching booth or choice speaking slot during the hype. Comprehensive experiences integrate layered, exciting content before, during and after to […]

24 Content Marketing Stats That Will Change the Way You Think About Content in 2024

We’ve officially kicked off 2024, and the content marketing world is abuzz with new technologies, tactics, and trends. Think you’ve got a handle on your content strategy? These 24 eye-opening stats will challenge your assumptions and inspire your next big move. We’re not just talking about numbers here; these trends have meaningful, tangible impacts on […]

51 Free Content Marketing Tools Dogeared Digital Recommended in 2023

In 2023, Dogeared Digital has been your trusty companion in the constantly evolving world of digital marketing. This year has seen a lot of changes, with new innovations in the field popping up every single day. We’ve kept our finger on the pulse of all the best free tools that help you reach your full […]

OKRs vs KPIs: When to Use Each to Drive Content Marketing Success

With companies producing more content than ever, you need to know what makes you stand out and brings you closer to your goals. While the simple act of creating more posts and guides benefits your brand’s visibility, it takes a little digging to know what’s truly working. This is where frameworks like Objectives and Key […]

Evergreen Content: A Framework for Building Content that Lasts

Remember that old blog post still driving conversions? It’s no accident. While most content fades quickly, “evergreen” content continually attracts readers and leads for years thanks to its lasting value. The secret to content that stands the test of time isn’t luck or magic – it’s strategy that, when implemented properly, pays dividends. In this […]

How to Use Content Mapping to Overcome Conversion Speedbumps

It can be disheartening to launch content promoting a new offering, only to find sign-ups trickling in but sales staying stagnant. Where is it going wrong? Well, this sales-crushing disconnect can typically be chalked up to ineffectively leading prospects across the entire buying journey. While awareness-building content grasps attention, it neglects specifics needed for consideration […]

The Fab Four of Email Marketing + 5 Tools to do it Right

Email marketing remains a powerful tool in a marketer’s arsenal, yielding an impressive average return of $36 for every $1 spent. Its effectiveness extends beyond sheer ROI, offering a versatile platform to reach and engage audiences meaningfully. From targeted campaigns to personalized newsletters, email marketing adapts to a range of strategies, solidifying its role as […]

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