OKRs vs KPIs: When to Use Each to Drive Content Marketing Success
With companies producing more content than ever, you need to know what makes you stand out and brings you closer to your goals. While the simple act of creating more posts and guides benefits your brand’s visibility, it takes a little digging to know what’s truly working. This is where frameworks like Objectives and Key […]
How to use automation to keep an eye on the competition
When you were young, your mom may have asked you if you’d jump off a bridge if everyone else were doing it (mine did). In the world of marketing, what matters more is understanding why everyone is going off the bridge in the first place. In other words, knowing not just what your competitors are […]
Strategy vs. tactics: What’s the difference?
Have you ever gone to the grocery store without a grocery list, then tried to make your meals for the week with a random assortment of products? The meals were inevitably less nutritious and less delicious. There were probably plenty of items you needed but didn’t get, and other items you didn’t need that went […]
How to perform free market research to grow your business
Your audience is already telling you what they want. Are you prepared to listen?