OKRs vs KPIs: When to Use Each to Drive Content Marketing Success
With companies producing more content than ever, you need to know what makes you stand out and brings you closer to your goals. While the simple act of creating more posts and guides benefits your brand’s visibility, it takes a little digging to know what’s truly working. This is where frameworks like Objectives and Key […]
Climbing the Content Ladder: A Step-by-Step Guide to Developing a Messaging Hierarchy
Have you ever scrolled through a brand’s website or social media and noticed a disconnect? The blogs talk about one thing, the emails another, and the Instagram graphics something else entirely. The disjointedness probably left you with one overwhelming question: Huh? This kind of fragmentation is an unfortunate reality of brands without a solid messaging […]