Activate the Think-Feel-Do Framework to Create Content That Converts
We all know producing content is pivotal for lead generation, brand building, the whole shebang. But pumping out posts without strategy is sure to get you lackluster results. What if there was a proven framework that you could apply to content marketing to craft content that resonates with your audience and drives action? Well, say […]
13 Content marketing stats to get your wheels spinning
With the ever-growing market accessible online, B2B buyers are overwhelmed with choice. Standing out takes more than product specs and pricing sheets. B2B marketers can’t expect to stand out from the competition and engage their target audience with cookie-cutter content. Modern B2B consumers expect tailored, industry-specific content that speaks directly to their pain points. But […]
Tie Your Content Marketing to Business Objectives with This Looker Studio Template
This Looker Studio template is designed to help marketers and businesses visualize the full-funnel impact of their content marketing initiatives. By looking at awareness, consideration, and conversion metrics in tandem, businesses can gauge how growth in metrics such as readership and time spent with content directly funnel into sales.