Beneath the Tip of of the Iceberg of a Super Bowl Commercial

When it comes to Super Bowl commercials, the ultra-visible video extravaganza is just a tiny portion of the massive strategic iceberg lurking below the surface. These marketing masterpieces depend on extensive planning and flawless execution that extends far beyond the 30-second spot itself. I discovered the nuts and bolts firsthand when I was a Senior […]

What Are the Best Allocations for a $5,000, $25,000 or $50,000 Marketing Budget?

Marketing budgets come in all sizes, but impact stems from strategy over pure dollar amounts. How can companies optimize spending to drive results at any level? Here we explore how B2B and B2C organizations may strategically allocate budgets to maximize return. Before we jump in, it’s important to keep in mind that marketing strategies perform […]

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