The Golden Triangle: How to Win Over 3 Types of Content Audiences
When it comes to content marketing, the battle for attention is fierce. Every day, infinite pieces of content vie for the eyes and ears of your target audience, each one promising to solve their problems, answer their questions, or simply entertain them. In this crowded room, it’s not enough to merely create content – you […]
Climbing the Content Ladder: A Step-by-Step Guide to Developing a Messaging Hierarchy
Have you ever scrolled through a brand’s website or social media and noticed a disconnect? The blogs talk about one thing, the emails another, and the Instagram graphics something else entirely. The disjointedness probably left you with one overwhelming question: Huh? This kind of fragmentation is an unfortunate reality of brands without a solid messaging […]
Tie Your Content Marketing to Business Objectives with This Looker Studio Template
This Looker Studio template is designed to help marketers and businesses visualize the full-funnel impact of their content marketing initiatives. By looking at awareness, consideration, and conversion metrics in tandem, businesses can gauge how growth in metrics such as readership and time spent with content directly funnel into sales.