Small but Mighty: The Power of a Great Tagline
“I would have written a shorter letter, but I did not have the time.” – Blaise Pascal The 17th century French philosopher knew the human mind prizes brevity. Brand taglines prove our attention spans still can’t resist linguistic efficiency centuries later. Reading the words “The Happiest Place On Earth” more than likely conjures an image […]
Get Your Kit Together: The Ultimate Guide to Creating Your Content Style Guidelines
Think of your aspirational brand account. Are they funny like Wendy’s? Daring like Liquid Death? Sleek like Rolls Royce? Whoever they are, you can probably recognize their tone from a mile away. So what if one day you found a Rolls Royce post littered with emojis and internet slang? Or suddenly Wendy’s is posting nothing […]