Climbing the Content Ladder: A Step-by-Step Guide to Developing a Messaging Hierarchy
Have you ever scrolled through a brand’s website or social media and noticed a disconnect? The blogs talk about one thing, the emails another, and the Instagram graphics something else entirely. The disjointedness probably left you with one overwhelming question: Huh? This kind of fragmentation is an unfortunate reality of brands without a solid messaging […]
Get Your Kit Together: The Ultimate Guide to Creating Your Content Style Guidelines
Think of your aspirational brand account. Are they funny like Wendy’s? Daring like Liquid Death? Sleek like Rolls Royce? Whoever they are, you can probably recognize their tone from a mile away. So what if one day you found a Rolls Royce post littered with emojis and internet slang? Or suddenly Wendy’s is posting nothing […]