How To Build an Impactful Content Dashboard With Google Looker: A Step-by-Step Guide [Free Template]
With so many nuances to content, from distribution to format to the buyer’s journey, you must take a drill-down approach to your analytics. Assess performance from a bird’s eye view and then break it into multiple perspectives. This process allows you to truly grasp the components of content and distribution that contribute to your overarching […]
The Golden Triangle: How to Win Over 3 Types of Content Audiences
When it comes to content marketing, the battle for attention is fierce. Every day, infinite pieces of content vie for the eyes and ears of your target audience, each one promising to solve their problems, answer their questions, or simply entertain them. In this crowded room, it’s not enough to merely create content – you […]
Activate the Think-Feel-Do Framework to Create Content That Converts
We all know producing content is pivotal for lead generation, brand building, the whole shebang. But pumping out posts without strategy is sure to get you lackluster results. What if there was a proven framework that you could apply to content marketing to craft content that resonates with your audience and drives action? Well, say […]
Tie Your Content Marketing to Business Objectives with This Looker Studio Template
This Looker Studio template is designed to help marketers and businesses visualize the full-funnel impact of their content marketing initiatives. By looking at awareness, consideration, and conversion metrics in tandem, businesses can gauge how growth in metrics such as readership and time spent with content directly funnel into sales.
24 Free Digital Marketing Tools to Help Your Business Weather the COVID-19 Downturn
We’ve aggregated 24 free digital marketing and social media tools that will help business owners and marketers stay connected with their communities during this time at home, and through the adaptations that will accompany reopening.
How to Create Your Digital Marketing Strategy
Comprehensive how-to guide for building your social media and digital marketing strategy using Dogeared Digital’s free Digital Marketing Channel Strategy template.