How to Use Content Mapping to Overcome Conversion Speedbumps
It can be disheartening to launch content promoting a new offering, only to find sign-ups trickling in but sales staying stagnant. Where is it going wrong? Well, this sales-crushing disconnect can typically be chalked up to ineffectively leading prospects across the entire buying journey. While awareness-building content grasps attention, it neglects specifics needed for consideration […]
The Fab Four of Email Marketing + 5 Tools to do it Right
Email marketing remains a powerful tool in a marketer’s arsenal, yielding an impressive average return of $36 for every $1 spent. Its effectiveness extends beyond sheer ROI, offering a versatile platform to reach and engage audiences meaningfully. From targeted campaigns to personalized newsletters, email marketing adapts to a range of strategies, solidifying its role as […]
Climbing the Content Ladder: A Step-by-Step Guide to Developing a Messaging Hierarchy
Have you ever scrolled through a brand’s website or social media and noticed a disconnect? The blogs talk about one thing, the emails another, and the Instagram graphics something else entirely. The disjointedness probably left you with one overwhelming question: Huh? This kind of fragmentation is an unfortunate reality of brands without a solid messaging […]
Get Your Kit Together: The Ultimate Guide to Creating Your Content Style Guidelines
Think of your aspirational brand account. Are they funny like Wendy’s? Daring like Liquid Death? Sleek like Rolls Royce? Whoever they are, you can probably recognize their tone from a mile away. So what if one day you found a Rolls Royce post littered with emojis and internet slang? Or suddenly Wendy’s is posting nothing […]
How to capitalize on cultural moments in your content marketing
Halloween is my all time favorite holiday. Frankly, I love everything about it. I love the festivities. I love the eye candy of colors and costumes. I love cheering on everyone’s creativity. I love the spookiness of it. I love bringing the darker things in life to light and celebrating them. I also love integrating […]
13 Content marketing stats to get your wheels spinning
With the ever-growing market accessible online, B2B buyers are overwhelmed with choice. Standing out takes more than product specs and pricing sheets. B2B marketers can’t expect to stand out from the competition and engage their target audience with cookie-cutter content. Modern B2B consumers expect tailored, industry-specific content that speaks directly to their pain points. But […]
10 Gamification Strategies to Level Up Your Content Marketing
What if your next marketing campaign felt more like an engaging game than a broadcasted message? Gamification applies game mechanics like points, status, challenges and rewards to drive deeper engagement. Though often associated with badges and leaderboards, gamification empowers brands to transform mundane activities into captivating experiences that satisfy intrinsic human motivations. Integrating creative game […]
2023 Hashtag Best Practices Across All Major Channels
Hashtags continue to be a powerful way to expand your reach and get discovered on social media. But not all hashtags are created equal. Use the right hashtags in the right places, and you can drive meaningful engagement. Use irrelevant or excessive hashtags, and you risk turning off your audience. To help optimize your hashtag […]