How Content Marketers Can Apply McKinsey’s 7S Framework to Craft Powerful Content Marketing Strategies
As marketers, we’re constantly pressured to do more with less. Our strategies need to be effective, our content needs to convert, and our marketing funnels must be optimized. It’s a tall order in an age of information overload where audiences have seen it all before. This is where McKinsey’s 7S Framework comes in handy. Developed […]
4 More Strategies to Unleash Your Inner Marketing Campaign Creative
Creativity and careful planning may sound like contradictions. But the reality is, they often lean on each other to cultivate the best brand stories. Last time we explored 4 strategies to back your next creative campaign. Today, we look at four more. These blueprints will help reshape your perspective and unleash your inner creative when […]
4 Strategies to Concept and Execute Groundbreaking Marketing Campaigns
One of the most common misconceptions surrounding great marketing campaigns is that they started with a “good idea.” Cue an executive shooting up in bed in the middle of the night with a light bulb appearing above their head – complete with the fuzzy night cap and all. The truth is that good ideas, and […]
Strategy vs. tactics: What’s the difference?
Have you ever gone to the grocery store without a grocery list, then tried to make your meals for the week with a random assortment of products? The meals were inevitably less nutritious and less delicious. There were probably plenty of items you needed but didn’t get, and other items you didn’t need that went […]
5 steps to measure the true value of social media analytics
Learn to leverage your social media analytics to quantify, strategize and optimize your brand.
How to perform free market research to grow your business
Your audience is already telling you what they want. Are you prepared to listen?
24 Free Digital Marketing Tools to Help Your Business Weather the COVID-19 Downturn
We’ve aggregated 24 free digital marketing and social media tools that will help business owners and marketers stay connected with their communities during this time at home, and through the adaptations that will accompany reopening.
How to Create Your Digital Marketing Strategy
Comprehensive how-to guide for building your social media and digital marketing strategy using Dogeared Digital’s free Digital Marketing Channel Strategy template.