The Content Marketer’s Guide to Hype-Driving Events
CES is in full swing, flooding Las Vegas with the latest and greatest in tech innovation. As product launches wow audiences under the bright lights, seasoned marketers know a successful showcase requires more than an eye-catching booth or choice speaking slot during the hype. Comprehensive experiences integrate layered, exciting content before, during and after to […]
OKRs vs KPIs: When to Use Each to Drive Content Marketing Success
With companies producing more content than ever, you need to know what makes you stand out and brings you closer to your goals. While the simple act of creating more posts and guides benefits your brand’s visibility, it takes a little digging to know what’s truly working. This is where frameworks like Objectives and Key […]
Evergreen Content: A Framework for Building Content that Lasts
Remember that old blog post still driving conversions? It’s no accident. While most content fades quickly, “evergreen” content continually attracts readers and leads for years thanks to its lasting value. The secret to content that stands the test of time isn’t luck or magic – it’s strategy that, when implemented properly, pays dividends. In this […]
How to Use Content Mapping to Overcome Conversion Speedbumps
It can be disheartening to launch content promoting a new offering, only to find sign-ups trickling in but sales staying stagnant. Where is it going wrong? Well, this sales-crushing disconnect can typically be chalked up to ineffectively leading prospects across the entire buying journey. While awareness-building content grasps attention, it neglects specifics needed for consideration […]
Climbing the Content Ladder: A Step-by-Step Guide to Developing a Messaging Hierarchy
Have you ever scrolled through a brand’s website or social media and noticed a disconnect? The blogs talk about one thing, the emails another, and the Instagram graphics something else entirely. The disjointedness probably left you with one overwhelming question: Huh? This kind of fragmentation is an unfortunate reality of brands without a solid messaging […]
Get Your Kit Together: The Ultimate Guide to Creating Your Content Style Guidelines
Think of your aspirational brand account. Are they funny like Wendy’s? Daring like Liquid Death? Sleek like Rolls Royce? Whoever they are, you can probably recognize their tone from a mile away. So what if one day you found a Rolls Royce post littered with emojis and internet slang? Or suddenly Wendy’s is posting nothing […]
13 Content marketing stats to get your wheels spinning
With the ever-growing market accessible online, B2B buyers are overwhelmed with choice. Standing out takes more than product specs and pricing sheets. B2B marketers can’t expect to stand out from the competition and engage their target audience with cookie-cutter content. Modern B2B consumers expect tailored, industry-specific content that speaks directly to their pain points. But […]
2023 Hashtag Best Practices Across All Major Channels
Hashtags continue to be a powerful way to expand your reach and get discovered on social media. But not all hashtags are created equal. Use the right hashtags in the right places, and you can drive meaningful engagement. Use irrelevant or excessive hashtags, and you risk turning off your audience. To help optimize your hashtag […]
How Buc-ee’s Went From a Gas Station to a Cult Brand
If you’ve ever driven through Texas, you’ve likely encountered the phenomenon that is Buc-ee’s. What started as a humble gas station has evolved into a brand with a fan following that rivals some celebrities. But how did Buc-ee’s make this incredible transformation from a simple pit stop into a destination with a cult following? For […]
What Are the Best Allocations for a $5,000, $25,000 or $50,000 Marketing Budget?
Marketing budgets come in all sizes, but impact stems from strategy over pure dollar amounts. How can companies optimize spending to drive results at any level? Here we explore how B2B and B2C organizations may strategically allocate budgets to maximize return. Before we jump in, it’s important to keep in mind that marketing strategies perform […]