10 Gamification Strategies to Level Up Your Content Marketing
What if your next marketing campaign felt more like an engaging game than a broadcasted message? Gamification applies game mechanics like points, status, challenges and rewards to drive deeper engagement. Though often associated with badges and leaderboards, gamification empowers brands to transform mundane activities into captivating experiences that satisfy intrinsic human motivations. Integrating creative game […]
Creating Video Marketing Content on a Budget: Tips and Tricks for Business Owners and Marketing Managers
With the rise of platforms like TikTok and Instagram Reels, video marketing is crucial for any business wanting to make a mark. However, not every company has a blockbuster budget for video production. Fear not! You can produce compelling video content without breaking the bank. This blog post will guide you through practical tips on […]
Unlocking Revenue: The Dual Power of Content Marketing for Short and Long-Term Gains
Today, every brand is vying for consumer attention. Savvy marketing managers and business owners recognize the indispensable role of content marketing in standing out from the pack. It’s not just about creating engaging blog posts, videos, or social media updates – it’s a strategic approach that can wield remarkable revenue-driving results both in the short […]
How Content Marketers Can Apply McKinsey’s 7S Framework to Craft Powerful Content Marketing Strategies
As marketers, we’re constantly pressured to do more with less. Our strategies need to be effective, our content needs to convert, and our marketing funnels must be optimized. It’s a tall order in an age of information overload where audiences have seen it all before. This is where McKinsey’s 7S Framework comes in handy. Developed […]
Your Comprehensive Guide to Creating a Sustainable and Repeatable Content Creation Workflow + 30 Tools do it Right
In today’s world, content creation is the cornerstone of a successful marketing strategy. However, creating quality content consistently can be a daunting task without a well-defined workflow. It necessitates the synchronization of creativity, strategy, and execution. In this comprehensive guide, we will explore the key elements of a sustainable content creation workflow, providing you with […]
Free Resources to Inspire Creativity in Digital and Content Marketing
Imitation is the sincerest form of flattery, right? While the best digital and content marketers don’t steal ideas from others, they keep their pulse on trends, best practices, and industry standards and adeptly apply them to their marketing initiatives. It’s important for anyone in the industry to maintain an awareness of what’s in and what’s […]
Tie Your Content Marketing to Business Objectives with This Looker Studio Template
This Looker Studio template is designed to help marketers and businesses visualize the full-funnel impact of their content marketing initiatives. By looking at awareness, consideration, and conversion metrics in tandem, businesses can gauge how growth in metrics such as readership and time spent with content directly funnel into sales.
How to Create Your Digital Marketing Strategy
Comprehensive how-to guide for building your social media and digital marketing strategy using Dogeared Digital’s free Digital Marketing Channel Strategy template.