DOGEARED DIGITAL BLOG
5 Free Content Marketing Tools You’re Not Using to Their Full Potential (But Should Be)
With round-the-clock demand for fresh, inventive content, marketers are left living life in the fast lane. Luckily for us, we live in a world where there are new tools popping up every day that make content marketing easier, more efficient, and sometimes more fun. You’re more than likely already using some of these tools, whether it be for design, writing, analytics, or something in between. You may even use them every day, and giving them
Treat Culture Unwrapped: Sweet Ideas for Indulgent Content Marketing
You’re at the grocery store, checking all the standard “grown up” items off your list. Eggs? Check. Spinach? Check. Laundry detergent? Check. You’re nearing the
Quantity and Quality: How to Create High-Caliber Content at Scale
Consistently producing content that hits the mark is crucial for attracting the attention you need to meet your goals. But as your brand grows, it
The Golden Triangle: How to Win Over 3 Types of Content Audiences
When it comes to content marketing, the battle for attention is fierce. Every day, infinite pieces of content vie for the eyes and ears of
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5 Free Content Marketing Tools You’re Not Using to Their Full Potential (But Should Be)
With round-the-clock demand for fresh, inventive content, marketers are left living life in the fast lane. Luckily for us, we live in a world where
Treat Culture Unwrapped: Sweet Ideas for Indulgent Content Marketing
You’re at the grocery store, checking all the standard “grown up” items off your list. Eggs? Check. Spinach? Check. Laundry detergent? Check. You’re nearing the
Quantity and Quality: How to Create High-Caliber Content at Scale
Consistently producing content that hits the mark is crucial for attracting the attention you need to meet your goals. But as your brand grows, it
The Golden Triangle: How to Win Over 3 Types of Content Audiences
When it comes to content marketing, the battle for attention is fierce. Every day, infinite pieces of content vie for the eyes and ears of
The 10 Commandments of Content: Crafting a Sacred Strategy
By now, we’ve all heard the saying “Content is King” a thousand times over. And at the end of the day, this beloved marketing mantra
Brief Encounters: Crafting Quality Content Briefs
You wouldn’t drive blindfolded, right? While less dangerous, creating content without any strategic direction can feel like driving without your eye sight. Not only can
Small but Mighty: The Power of a Great Tagline
“I would have written a shorter letter, but I did not have the time.” – Blaise Pascal The 17th century French philosopher knew the human
Beneath the Tip of of the Iceberg of a Super Bowl Commercial
When it comes to Super Bowl commercials, the ultra-visible video extravaganza is just a tiny portion of the massive strategic iceberg lurking below the surface.
Activate the Think-Feel-Do Framework to Create Content That Converts
We all know producing content is pivotal for lead generation, brand building, the whole shebang. But pumping out posts without strategy is sure to get
Decoding Marketing Machines: Navigating Content, Growth, and Product Strategies
From building awareness through content to optimizing conversion funnels to conveying product value, the marketing machine has many gears. While areas like content, growth and
The Content Marketer’s Guide to Hype-Driving Events
CES is in full swing, flooding Las Vegas with the latest and greatest in tech innovation. As product launches wow audiences under the bright lights,
24 Content Marketing Stats That Will Change the Way You Think About Content in 2024
We’ve officially kicked off 2024, and the content marketing world is abuzz with new technologies, tactics, and trends. Think you’ve got a handle on your
51 Free Content Marketing Tools Dogeared Digital Recommended in 2023
In 2023, Dogeared Digital has been your trusty companion in the constantly evolving world of digital marketing. This year has seen a lot of changes,
OKRs vs KPIs: When to Use Each to Drive Content Marketing Success
With companies producing more content than ever, you need to know what makes you stand out and brings you closer to your goals. While the
Evergreen Content: A Framework for Building Content that Lasts
Remember that old blog post still driving conversions? It’s no accident. While most content fades quickly, “evergreen” content continually attracts readers and leads for years
How to Use Content Mapping to Overcome Conversion Speedbumps
It can be disheartening to launch content promoting a new offering, only to find sign-ups trickling in but sales staying stagnant. Where is it going
The Fab Four of Email Marketing + 5 Tools to do it Right
Email marketing remains a powerful tool in a marketer’s arsenal, yielding an impressive average return of $36 for every $1 spent. Its effectiveness extends beyond
Climbing the Content Ladder: A Step-by-Step Guide to Developing a Messaging Hierarchy
Have you ever scrolled through a brand’s website or social media and noticed a disconnect? The blogs talk about one thing, the emails another, and
Get Your Kit Together: The Ultimate Guide to Creating Your Content Style Guidelines
Think of your aspirational brand account. Are they funny like Wendy’s? Daring like Liquid Death? Sleek like Rolls Royce? Whoever they are, you can probably
How to capitalize on cultural moments in your content marketing
Halloween is my all time favorite holiday. Frankly, I love everything about it. I love the festivities. I love the eye candy of colors and
13 Content marketing stats to get your wheels spinning
With the ever-growing market accessible online, B2B buyers are overwhelmed with choice. Standing out takes more than product specs and pricing sheets. B2B marketers can’t
10 Gamification Strategies to Level Up Your Content Marketing
What if your next marketing campaign felt more like an engaging game than a broadcasted message? Gamification applies game mechanics like points, status, challenges and
2023 Hashtag Best Practices Across All Major Channels
Hashtags continue to be a powerful way to expand your reach and get discovered on social media. But not all hashtags are created equal. Use
How Buc-ee’s Went From a Gas Station to a Cult Brand
If you’ve ever driven through Texas, you’ve likely encountered the phenomenon that is Buc-ee’s. What started as a humble gas station has evolved into a