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YouTube Moves Brandcast Event From NewFronts to Upfront Week

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YouTube Moves Brandcast Event From NewFronts to Upfront Week



Just when upfront week seemed to be locked in–with all traditional presenters committing to their first in-person events since 2019–a new company is crashing the already-crowded annual May gathering for marketers. In a major shakeup, YouTube is moving its annual Brandcast event, usually held during the IAB NewFronts, to upfront week, the company said today….



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