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Volvo Turns to Twitter at Super Bowl Time to Drive Education on Electric Vehicles

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Volvo Turns to Twitter at Super Bowl Time to Drive Education on Electric Vehicles



Volvo kicked off a public-service campaign to help educate Twitter’s captive audience during Super Bowl 56 about electric vehicles–all of them, not just Volvo’s–with the help of school kids and a video camera. The campaign is called “EV as ABC,” as in, “easy as ABC,” and Volvo and Twitter created a branded hashtag-triggered emoji that…



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