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Tre: Say You, Say Tre

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Tre: Say You, Say Tre


Today sees the launch of Say You, Say Tre by Swedish Telco, Tre which sees the brand’s in-house agency partnering with creative agency B-Reel to dream bigger and crazier.

In an industry where every mobile brand offers more or less the same without significant success – the four big Swedish players have an average of 1.3/5 on Trustpilot – Tre wants to be known as Sweden’s ‘Trevligt network’. And for those outside of the country, ’Trevligt’ in Swedish translates to ’Nice’.

“Nice” is not a word typically associated with the telco industry however Tre is looking to go its own, kinder, more gentle way. “Say You, Say Tre” is the beginning of a year-long campaign under the Trevligt platform all created to show Swedes that this network is nice.



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