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Odeon Cinemas’ Brand Creative Platform Promotes the Magic of Movies

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Odeon Cinemas’ Brand Creative Platform Promotes the Magic of Movies



In a bid to promote the elements that go into creating the magical experience of cinema-going, Europe’s largest cinema chain Odeon has revealed its new creative platform. Building on the “We Make Movies Better” positioning, which was extended from parent company AMC in the U.S., Odeon’s pan-European creative agency Elvis has developed internal and external…



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