Conductor, an enterprise organic marketing platform, entered a definitive agreement to acquire ContentKing, a cloud-based service designed to provide real-time SEO auditing and change management to improve and maintain search engine visibility.
Conductor seeks to help businesses accelerate search traffic, digital growth and revenue by creating powerful marketing content to drive high-quality web traffic and track content’s organic performance. Through the acquisition, Conductor plans to leverage ContentKing’s monitoring capabilities to build a proactive and integrated workflow for marketers.
“Since the very beginning, we’ve been committed to building a platform that puts the success of our customers first,” said Seth Besmertnik, Conductor’s CEO and Co-founder, in a statement. “We’re constantly inventing new ways to help organic marketers unlock greater impact across their organizations. With Conductor and ContentKing joining forces, digital teams will now be able to proactively ensure constant site best practices and quick triage of any future issues. This will result in more time spent improving the overall content and digital experience and less time fixing problems, losing revenue and worrying about something going wrong that you didn’t know about or couldn’t previously identify.”