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6 marketing strategies to future-proof your marketing

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future-proof marketing strategies


Three very important themes emerged in 2021 that will forever change the way marketers work. These themes have created their own marketing approaches.  

  1. Responsible marketing 
  2. Sustainable marketing 
  3. Retention marketing  

As we settle into the new year, it’s time to consider how we can update and adjust our marketing strategies to incorporate these new themes. There has been a seismic shift in the way audiences think and we must address this in our marketing. 

Growth is the ultimate goal of all marketing strategies. Whether you’re looking to grow your profits, brand awareness, audience base, or international presence, these six marketing strategies will ensure you’re ready for the future. Each addresses an important element in the shift in audience consciousness.  

To ensure your marketing is future-proof, these are a necessity for serious marketers.  



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